‘Shang-Chi’ To The Moon: Marvel Asian American Superhero Movie Heading Toward $90M Record-Breaking Labor Day Weekend

‘Shang-Chi’ To The Moon: Marvel Asian American Superhero Film Heading Towards $90M Report-Breaking Labor Day Weekend

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Sunday AM: Who says that individuals don’t go to the flicks over Labor Day weekend?

And who says American audiences are hesitant about going to the flicks?

Hollywood, it’s time to re-think your sport plan in regards to the theatrical launch schedule. It doesn’t appear like Vax playing cards policing at any film theaters prevented anybody from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to train a theatrical window post-Free Man, taking their newest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and forward of F9‘s $70M. The 4-day per trade estimate is anticipated to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.

Hero Nation Podcast: ‘Shang-Chi’ Star Simu Liu & Director Destin Daniel Cretton On Creating A Marvel Celebration Of Tradition & Illustration

If Disney needs to launch one other Marvel film over Labor Day weekend going ahead (with a theatrical window!), nobody goes to have an issue with that.


Total estimated four-day weekend for all motion pictures stands at $135.2M, which is 12% forward of the 4-day Labor Day weekend of 2019 of $120.7M. Many sources have informed me that moviegoing gained’t be thought of regular till we’re at or forward of 2019 weekend field workplace ranges. Effectively, right here’s well-above regular. Oh, and by the best way, MGM/United Artists Releasing’s No Time to Die is staying placed on Oct. 8; there was by no means, ever an possibility for the 007 pic to maneuver once more on the theatrical launch calendar.

Imax screens in U.S. and Canada drove $8M of Shang-Chi‘s weekend, or 10% of it’s general 3-day, with a per display screen of $20K, palms down an Imax home weekend Labor Day report.

“Shattering Labor Day field workplace information with an origin story new to many followers, Shang-Chi delivers an emphatic assertion: individuals actually need to get again to the flicks,” stated Wealthy Gelfond, CEO of Imax, in a press release. “It’s clear that nice filmmaking plus an unique theatrical launch is a profitable system on the field workplace, and this groundbreaking movie has efficiently launched an thrilling new cinematic journey for Marvel and a robust fall blockbuster slate for the trade.”

Lots of stats to share right here on Shang-Chi this morning, all in response to Display Engine/Comscore’s PostTrak:

As a testomony to the pic’s buzz and the way it impacted individuals to rise up off the sofa: 63% of these shopping for tickets to the Destin Daniel Cretton directed characteristic purchased their tickets the day of, whereas 16% did it the day earlier than, with 14% within the final week, and seven% greater than every week in the past. Sixty-three p.c purchased their tickets on-line, whereas 35% purchased their film tickets at a theater, with 2% by a Costco or Walmart package deal. Near 60% noticed the film in a standard theater, whereas 23% selected Imax and 13% selected the premium giant format expertise.

Thirty-one p.c of the viewers have been males below 25, 31% have been males over 25, with females below 25 at 20% and females over 25 at 18%. Up to date 18-34 turnout is 59%. Up to date variety demos are 36% Caucasian (92% grade), 22% Latino (88% grade), 18% Black (90% grade) and 18% Asian (who gave the MCU title it’s greatest grades at 94%). Disney exits present 61% males general for Shang-Chi.

With reference to how individuals went to this blockbuster, because it’s very telling throughout a pandemic; it seems as if they have been very comfy: 23% of the viewers went with 2 to 4 mates, 16% went with one pal, 7% got here with 5 or extra mates, households repped 20%, whereas 16% of these shopping for tickets have been on a date, and 10% watched the Marvel film alone. Per Disney polls, they report 88% normal viewers and 6% dad and mom and 6% youngsters turning out.

The first cause why moviegoers went to see Shang-Chi have been as follows: A part of a franchise they love, that being the MCU (49%), the style/plot (46%), got here with somebody who inspired them to see it (31%), the solid as an entire (27%), heard it was ‘good’ (27%), lead actor Simu Liu (23%), Awkwafina (14%), and critics’ opinions (14%).

Citing essentially the most influential type of advertising and marketing that prodded them to see Shang-Chi, these polled answered the YouTube trailer (23%), the net trailer (13%), the in-theater trailer (11%), phrase of mouth from mates/household (9%), Instagram trailers/clips (9%), TV advertisements (8%), Twitter clips/trailers (3%), Fb clips/trailers (3%), in theater posters-banners (3%), and billboards/out of doors advertisements (2%).

Earlier than watching Shang-Chi this weekend, 40% stated they watched the trailer or movie clips on-line a month or so earlier than, whereas 25% stated they watched the trailer/clips this week, and 21% caught the trailer actually the day they went to the see the image. Fourteen p.c stated they by no means watched the trailer to Shang-Chi earlier than seeing the film.

After watching Shang-Chi, of the moviegoers polled, 25% stated they’d purchase the film on Blu-Ray or DVD, 13% stated they’d purchase it digitally (Amazon, iTunes, and many others) whereas 10% stated they’d lease the film digitally, whereas 15% stated they’d discover a strategy to obtain the film without cost (BitTorrent, Limewire, and many others).

How usually are individuals going to the flicks through the pandemic within the final two months? Display Engine/Comscore realized that of these attending Shang-Chi, 5% had seen seven or extra motion pictures over that timeframe, 2% had seen six motion pictures, 5% had seen 5 motion pictures, 9% had watched 4 motion pictures, 22% had seen three motion pictures, 28% had watched two motion pictures, whereas 30% had watched one film.

iSpot reviews that because the begin of Shang-Chi‘s marketing campaign, Disney spent near $11M in TV advertisements that generated 1.18 billion impressions. Of the highest networks the studio marketed on: NBC (15%), ABC (12%), Disney Channel (6.3%), Freeform (5.5%) and ESPN (4.1%). The highest exhibits that aired Shang-Chi spots (primarily based on TV advert impressions) have been the Tokyo Olympics (11.1%), Bachelor in Paradise (2%), America’s Bought Expertise (1.8%), MLB video games (1.7%) and SportsCenter (1.6%).

EntTelligence estimates that 4M individuals noticed Shang-Chi by the tip of Saturday. Exercise for Shang-Chi was effectively unfold out on Saturday, with patrons exhibiting up all through the day, per the trade analytics agency: About 35% of the viewers got here out after 7PM in comparison with Friday when 55% of patrons got here out as soon as the night started.

This weekend’s chart for Sept 3-6, 2021, Labor Day weekend:

1.) Shang-Chi and the Legend of Ten Rings (Dis) 4,300 theaters Fri $29.6M/Sat $23.2M/Solar $18.6M/Mon $12.1M/3-day $71.4M/4-day $83.5M/Wk 1

2.) Candyman (Uni) 3,569 theaters Fri $2.8M/Sat $3.8M/Solar $3.8M/Mon $2.88M/3-day $10.55M (-52%)/4-day: $13.4M/Complete $41.9M/Wk 2

3.) Free Man (twentieth/Dis) 3,885 theaters (-55) Fri $2.1M/Sat $3.2M/Solar $3.3M/Mon $2.45M/3-day $8.7M (-34%)/4-day $11.1M/Complete $94.3M/Wk 4

4.) Paw Patrol (Par) 3,004 theaters (-185) Fri $970K/Sat $1.5M/Solar $1.5M/Mon $1.2M/3-day $4M (-40%)/4-day $5.215M/Complete $31.5M/Wk 3  —additionally obtainable on Paramount+

5.) Jungle Cruise (Dis) 3,075 (-295) theaters Fri $885K/Sat $1.55M/Solar $1.5M/Mon $1.25M/3-day $3.95M (-21%)/4-day $5.2M/Complete: $106.9M/Wk 6 — obtainable on Disney+ Premier

6.) Don’t Breathe 2 (Sony) 2176 (-527)/Fri $585K/Sat $840K/Solar $785K/Mon $510K/3-day $2.2M (-23%)/4-day $2.7M/Complete $28.5M/Wk 4 — on PVOD already

7.) Respect (UAR) 2,107 (-500) theaters Fri $313K/Sat $464k/Solar $487K/Mon $366k/3-day $1.265M (-44%)/4-day $1.63M/Complete $22.2M/Wk 4  – on PVOD

8.) The Suicide Squad (WB) 1,561 (-875) theaters/Fri $230K/Sat $355K/Solar $320K/Mon $210K/3-day $905K (-55%)/4-day $1.11M/Complete $54.6M/Wk 5 — presently on HBO Max for a number of extra days

9.) Black Widow (Dis) 750 (-300) theaters Fri $185K/Sat $264K/Solar $299K/Mon $155K/3-day $748K (-5%)/4-day $903K/Complete $182.6M/Wk 9  — on Disney+ Premier, but additionally doubled booked at drive-ins exhibiting Shang-Chi.

10.) Evening Home (Sea) 1,020 (-1,220) theaters Fri $140K/Sat $195K/Solar $217K/Mon $148K/3-day $552K/4-day $700K/Complete $6.4M/Wk 3

11.) Chal Mera Putt 2 (RBE) 90 (+18) theaters/Fri $113,5K/Sat $187,5K/Solar $189K/Mon $174K/3-day: $490,5K (-13%)/4-day $664,5K/Complete $2.165M/Wk 2

12.) The Protege (LG) 1,451 (-1,126) theaters Fri $145K/Sat $190K/Solar $190K/Mon $135K/3-day $525K (-68%)/4-day $660K/Complete $7.02M/Wk 3

Saturday AM: Disney is proving they will open a Marvel film wherever on the calendar, even throughout a pandemic, as Marvel’s Shang-Chi and the Legend of Ten Rings posted the third-best opening day through the pandemic with $29.6M (simply behind F9‘s $29.9M), with what’s going to feasibly be the most important Labor Day opening weekend of all-time with $75M-$85M+ over four-days.

On a three-day measure, Shang-Chi is estimated to usher in $67.8M, which is the third-best debut throughout Covid occasions after Black Widow‘s $80.3M and F9‘s $70M.

“Shang-Chi and the Legend of the Ten Rings”

As star Simu Liu aptly stated in regards to the prospects about Shang-Chi on the field workplace in refuting Disney CEO Bob Chapek’s remarks that the most recent MCU film is “an fascinating experiment” due to its 45-day theatrical window: “We’re not an experiment. We’re the underdog; the underestimated. We’re the ceiling-breakers. We’re the celebration of tradition and pleasure that can persevere after an embattled 12 months. We’re the shock.” Amen.

If any rival studio executives on the market are slamming, “Effectively, Marvel motion pictures usually open increased on the field workplace,” you’d greatest keep quiet, since you’ve by no means had an unlimited opening on the Labor Day weekend field workplace fairly like this.

This can be a unbelievable begin to the autumn (regardless that it’s the final weekend of summer season), which can maintain exhibition buzzing earlier than the anticipated October blockbuster month of No Time to Die, Venom: Let There Be Carnage, and Dune. The general weekend field workplace for all movies is anticipated to file round $130M, +8% over 2019’s $120.8M four-day Labor Day body stretch.

If enterprise is so nice, then why did Paramount simply transfer High Gun: Maverick to 2022? Effectively, it boils right down to the worldwide markets not being again. Nonetheless, Disney is keen to seize no matter they will at this cut-off date, and Shang-Chi counts $23.4M from 46 markets for a $53M international gross so far in its first day.  The pic was No. 1 in all key offshore markets, together with posting the most important opening day of the pandemic period within the UK.

Shang-Chi was all the time meant to go in 2021. At varied factors, Disney had the film dated this 12 months on July 30, then Feb. 12, then Might 7, after which July 9, earlier than playing on Labor Day weekend.

Marvel will get its sixteenth ‘A’ CinemaScore right here with Shang-Chi (we’re not counting A-s or A+s in there), with Comscore/Display Engine PostTrak viewers exits at 5 out of 5 stars, 91% optimistic, and a brilliant 78% advocate. Youngsters below 12 gave it 93% within the high two containers and a 70% advocate. Shang-Chi pulled in 62% males, 51% below 25, and the moviegoing dominant quad of 18-34 at 60%.  Variety combine was 36% Caucasian, 23% Asian/different, 23% Latino and 18% Black.

The pic, as anticipated, performed greatest on the coasts, particularly the West, with 9 out of ten theaters popping out of NY and LA. The AMC Metreon in San Francisco was the one venue to crack that high ten listing. Imax, premium giant format and 3D are driving 37% of ticket gross sales so far. Trade estimates anticipate a 34% decline between Friday (+Thursday previews and Saturday’s ticket gross sales of $19.67M. For those who again out Thursday previews from Friday, then Shang-Chi‘s technical Saturday every day maintain is -7%.

The marketing campaign for Shang-Chi arguably kicked off at San Diego Comedian-Con 2019, when Liu was launched for the title position, together with Cretton directing.

Amongst Disney’s advertising and marketing efforts to Asian People and Pacific Islanders, as we informed you, there was a partnership with Gold Home for 2 unique #GoldOpen premieres, VIP occasions in Los Angeles and New York. The L.A. occasion was on the El Capitan, with a post-screening Q&A with director Destin Daniel Cretton, Liu and Meng’er Zhang, moderated by the pic’s star Awkwafina.

Gold Home additionally created the Shang-Chi Gold Open neighborhood fund on GoFundMe. The objective was to maintain followers within the loop in regards to the movie’s main theater buyout campaigns and join them with a standalone fundraiser to boost proceeds for underserved API youth in order that they will see themselves represented on the large display screen throughout opening weekend. The group additionally joined forces with the movie’s expertise and soundtrack artists Niki and Audrey Nuna to amplify favourite Chinese language eating places in LA, NYC and San Francisco.

Disney acquired huge assist from CBO and Younger Skilled Teams by publication blasts, social media inclusions and Fandango giveaways, together with Nationwide Affiliation of Asian American Professionals, UniPro, Asian Cinevision, Welcome to Chinatown, Homecoming New York. The studio additionally teamed with IW Group, identified for his or her work with AAPI influencers, to advertise the movie. Disney, after all, bought on the market and discipline screened this film in main markets, together with a particular Imax fan screening on Aug. 25, with tour stops in Hawaii, Cretton’s residence state, and San Francisco the place a portion of the film was filmed. Exhibition have been wowed with a particular screening of Shang-Chi at CinemaCon final week.

One of many promotional companions on Shang-Chi, Sanzo, is releasing a restricted version model of their hottest taste, Lychee. Sanzo was based and managed by Asian American Pacific Islander leaders, who additionally put nice assets into normal market and multicultural press and influencer outreach.

The studio additionally created and marketed a soundtrack with the assist of Pan-Asian artists, and labored with Interscope and 88rising. There was a particular trailer that includes DJ Snake and Wealthy Ross. Wealthy Brian’s monitor “Run It” was created and debuted on DJ Snake’s YouTube and throughout the official Shang-Chi social platforms; “Run It” was additionally named because the official anthem of ESPN’s school soccer marketing campaign. There was a customized TV spot that includes movie monitor “In The Darkish” by Swae Lee, Jhene Aiko, and customized content material was produced to rejoice the API expertise and set to varied tracks produced in collaboration with 88rising with Artists together with Niki, Audrey Nuna, and lots of others.

Advance tickets went on sale on Aug. 16; besting these of F9 heading into opening weekend. Disney eventized this film throughout their social platforms, Marvel, and supporting companions, together with Twitter emoji launch, premium giant format poster debuts and circuit exclusives, and a Fandango clip debut and director interview.

One Disney synergy included Shang-Chi and Loss of life Supplier characters on the new Avengers Campus throughout opening week. There was additionally a Disney Springs takeover. Advert spots ran throughout MLB/NBA/school Soccer and Bachelor in Paradise, Celeb Household Feud, The Hustler, Holey Moley, ESPN SportsCenter, When Nature Calls With Helen Mirren; there was additionally Freeform and Hulu customized content material.

Promo companions along with Sanzo included Microsoft, which had a 360 marketing campaign throughout enterprise models with Xbox because the anchor delivering customized consoles and an AR activation by LA Dwell and Occasions Sq. billboard placements. BMW was the worldwide automobile sponsor showing on the U.S., European, premieres with a Munich stunt across the Worldwide Motor Present in Germany and an exhibit on the Grove in Los Angeles. Worldwide sponsors included Visa/Brazil, Virgin Plus/Canad, TIM/Italy, Mikron/Russia, and BGF/Korea.


Outdoors of Shang-Chi on the B.O., there’s the second weekend of Common/MGM’s Candyman which did $2.8M yesterday, -69% for what’s trying to be a 3-day of $10.4M (-53%) and a 4-day of $13.3M for a working complete by 11 days of $41.8M. Wonderful.

High 5 for this weekend:

1.) Shang-Chi and the Legend of Ten Rings (Dis) 4,300 theaters Fri $29.6M/3-day $67.8M/4-day $75M-$85M/Wk 1

2.) Candyman (Uni) 3,569 theaters Fri $2.8M/3-day $10.4M/4-day: $13.3M/Complete $41.7M/Wk 2

3.) Free Man (twentieth/Dis) 3,885 theaters (-55) Fri $2.1M/3-day $8.9M (-32%)/4-day $11.4M/Complete $94.5M/Wk 4

4.) Paw Patrol (Par) 3,004 theaters (-185) Fri $960K/3-day $4.1M (-38%)/4-day $5.38M/Complete $31.7M/Wk 3

5.) Jungle Cruise (Dis) 3,075 (-295) theaters Fri $885K/3-day $3.7M (-26%)/4-day $5M/Complete: $106.7M/Wk 6


UPDATED, Friday noon: It was all the time going to be a record-setting Labor Day weekend, however precisely how excessive will Shang-Chi fly?

At this early cut-off date we are able to inform you that Disney/Marvel’s Destin Daniel Cretton-directed film Shang-Chi and the Legend of the Ten Rings is trying to do $25 million at the moment, together with final night time’s $8.8M in previews. That may be the third-highest opening day through the Covid period after Black Widow‘s $39.5M and F9‘s $29.9M.

Shang-Chi‘s three-day complete seems to be round $60M, with the potential to do within the mid- to high-$60M vary over 4 days. That’s poised to be 126% increased than the earlier Labor Day weekend report opener, 2017’s Halloween. It may even go a lot increased, however we’ll have a greater concept tomorrow morning. That is in response to trade estimates, not Disney.

Look, it’s nonetheless early: Even when Shang-Chi is available in over 4 days within the excessive $50M vary, perceive, it’s nonetheless a home B.O. report. Total, even by pre-pandemic requirements, that’s an exceptional Labor Day weekend, and top-of-the-line weekends we’ve seen this 12 months.

Exhibitors have loads to be pleased about right here as Disney has Shang-Chi on a 45-day theatrical day window. Early PostTrak viewers exits present 5 stars for the primary Asian-American Marvel superhero film, with a 99% recent viewers rating on Rotten Tomatoes.

legend of 10 rings
“Shang-Chi and the Legend of the Ten Rings”

Social media analytics agency RelishMix exhibits chatter throughout Fb and Instagram, YouTube views and Twitter attain of 387.2M, “26% above pre-Covid norms,” with video consumption on Fb simply over 45M and over 165M on YouTube with a bought platform steadiness and robust viral reposting fee of 28:1.

Stories RelishMix, “Chatter runs deep with debates about Stan Lee’s inspiration of Bruce Lee and the potential for Brandon Lee as a becoming character till his on-set accident — the ten rings and “The Mandarin” clan possessing other forms of ‘relics’ and which villains he’ll face. Followers of the Korean boy band Got7 are stitching threads of enthusiasm wanting ahead to bandmates Mark Tuan (seen on the premiere in Hollywood) and Jackson Wang on the soundtrack. Jackie Chan mentions additionally stand out as he’s worshiped because the pioneer of the style.”

Among the many social media stars are Awkwafina and her 2.1M followers, Simu Liu with 1.1M, Fala Chen with 1.5M and Florian “Huge Nasty” Munteanu at 691,000. Within the combine are key soundtrack artists who’re delivering sturdy engagement from their fanbases together with Tuan with 19.1M followers, DJ Snake from Paris with 16.4M followers and Wealthy Brian at 6.7M; they’re posting music clips, stills and trailers.

Awkwafina’s submit of her golf-cart journey across the studio lot on the Shang-Chi Instagram deal with pulled in over 101K views:

Spider-Man: No Way Home
‘Spider-Man: No Method Dwelling’
Sony Photos

Exhibition trade analytics corp EntTelligence reviews that the early viewers occupancy for Shang-Chi leans 69% male, 31% feminine. Non-family is 78%, whereas household teams are 14% and teenage teams 8%. Any studio that trailered on Shang-Chi final night time per EntTelligence reached over 600K impressions. The very best ticket costs coming in have been from Los Angeles, New York and San Francisco at $15.30, $17.30 and $16.03, respectively.

Amongst these pics trailering on Shang-Chi, there’s Sony’s current Spider-Man: No Method Dwelling showing limitedly at Regal and CPX, with the soon-to-be-released Venom: Let There Be Carnage exhibiting up throughout AMC, Cinemark and a lot of Regal theaters. Disney handled MCU followers to a brand new trailer for Eternals, clocking in at 2 minutes 58 seconds, as their attachment. And in an surprising twist, Lionsgate handled audiences to Mamoru Oshii’s 1995 sci-fi traditional Ghost within the Shell, which is being rereleased September 17, specifically remastered for 4K, and screening in Imax. Lionsgate additionally earlier than Shang-Chi confirmed the brand new trailer for Roland Emmerich’s Moonfall, to be launched February 4, 2022. Common, I hear, is concentrating on a 37-second trailer for Halloween Kills that encourages followers to expertise the movie on the large display screen. The spot is presently enjoying at Cinemark, Marcus and Nationwide Amusements.

We’ll have extra updates for you as they arrive.

PREVIOUSLY, Friday AM: For the pandemic, Disney/Marvel’s Shang-Chi and the Legend of the Ten Rings posted a strong Thursday night time preview gross particularly earlier than a gradual Labor Day field workplace body, with $8.8 million from showtimes that started at 6 p.m. On the excessive aspect, that determine is above the Thursday night time begin of Common’s F9, which posted $7.1M earlier than slotting the second-best opening day of the pandemic of $29.9M (previews repped 24% of that quantity) and second-best weekend of $70M.

We had been listening to that advance ticket gross sales have been working forward of F9 and A Quiet Place Half II, so Shang-Chi‘s Thursday is smart.

The query is how front-loaded Thursday is with regard to the remainder of the weekend; there’s numerous hope that this film shall be a sleeper that feasibly owns the month of September. The Destin Daniel Cretton-directed Marvel Cinematic Universe title opens in 4,300 areas at the moment. Complete international launch is estimated between $90M-$100M. A home report Labor Day weekend opening is in retailer, besting the $30.6M four-day begin of 2007’s Halloween. 

Shang-Chi‘s Thursday is lower than Black Widow‘s $13.2M, rating second general for previews throughout Covid. Now, earlier than somebody goes out defending the theatrical day-and-date mannequin (that Scarlett Johansson film hit Disney+ Premier on its opening day), be aware that it goes again to product, and Black Widow was a long-awaited Marvel film held all through the pandemic. Shang-Chi is deeper-universe MCU, and a brand new hero for the large display screen. As buzz clicks, audiences will uncover this movie. Black Widow posted the most important opening day through the pandemic and weekend, respectively, with $39.5M and $80.3M. Black Widow‘s Thursday night time repped 33% of its opening Friday.

Individually, in a Fandango ballot of 1,500 moviegoers earlier within the week, 90% have been wanting ahead to the star-making efficiency of Simu Liu as Shang-Chi, 89% have been excited to see the primary MCU film led by an Asian and Asian American solid, whereas 88% wished to see how the movie will proceed Marvel’s Part 4 storyline.

Why is Disney programming a film over Labor Day weekend, a notoriously sluggish finish to the summer season field workplace? Primarily, they’re of the philosophy {that a} Marvel film can open wherever on the calendar. Warner Bros has mined nice riches with horror movies within the submit Labor Day body with It (a September report of $123.4M), It Chapter 2 ($91M) and The Nun ($53.8M). They’ll have James Wan’s Malignant subsequent weekend in theaters and on its streaming service HBO Max; the conundrum there may be that they’re holding the lid on any spoilers for the film within the advertising and marketing marketing campaign.

Many within the trade will try to fault the pandemic for any shortfall, or lower than commonplace, on Shang-Chi this weekend. However, keep in mind, it’s Labor Day weekend, and by pre-pandemic requirements Shang-Chi is a success. Subsequent to final 12 months right now with Warner Bros’ Tenet, we’re gentle years forward: New York and LA weren’t open a 12 months in the past, and arguably many within the U.S. didn’t actually know that cinemas had reopened wherever they have been. The Christopher Nolan film made $11.6M over 4 days.

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