I’ve talked about beforehand that I like inventing new phrases. Because the fifth anniversary of Russian Universe is in simply two months, I’ve determined to publish all of the vital RUneologisms from 2013 to 2017 in alphabetical order. Right here they’re:
🐻 Cargo Tradition. Russia is concentrated on the West, which is producing that means, that’s copied after which reproduced inside the framework of what may be known as a cargo tradition. The latter performs a major position in Russian worldview and identification constructing, whereas klyukva* is only a specific case of ethnocultural stereotypes. […] In different phrases, cargo tradition is a strategy of setting up and redistributing mythologized Western photographs (patterns), given the latter are overvalued resulting from their Otherness. [To be more specific, cargo culture is manifested in terms of: Worldview (idealization or demonization of the West, xenopatriotism, conspiracy theories, decontextualization of latest Western cultural trends, Russian double consciousness, etc.); Various goods, clothes and other products from the West, which brings this aspect of cargo culture closer to classical cargo cults; Language (using non-Russian substitutes for words as often as possible, ‘pidgin Russian’).].
🐻🐻 Crussialism. Actual Russia’s issues do exist and so they function the sensible foundation for the mythology of ‘imminent Russian collapse’. This Western collapsophilia [regarding Russia] may be known as crussialism (from crush + Russia + [certain amount of] realism).
🐻🐻🐻 Deconstrucracy (from de + cōnstruō [construct, build] + krátos [power, rule]) is such observe of deconstruction being carried out in several spheres of human information and actions that it turns into not a mere observe however a rule, not an possibility however an mental, political, social and cultural mainstream which suppresses any alternate options and, lastly, ends in a destruction of the unique entity. Therefore, the final word type of deconstrucracy may be referred to easily as destrucracy. In its flip, the final word stage of the latter must be the West fully de(con)structing itself. In different phrases, deconstrucracy is a limitless energy of deconstruction after the deconstruction of (any) energy.
🐻🐻🐻🐻 Esoteric Russialism. Russialism is a mixture of realist and essentialist approaches to Russia. But nonetheless, there was one other facet, which was vital to outline. Lastly, Esoteric Russialism was born; an umbrella time period, primarily based on three pillars: realism, essentialism and esotericism and/or mysticism. [The esoteric mosaic can be comprised of various components: the mysterious Russian soul and Russian mystery/Orientalization trend in general, anti- and pro-(neo)Eurasianism, literature-centrism** (including Russian philosophy), klyukvification***, Russia-related conspiracy theories, etc.].
🐻🐻🐻🐻🐻 Everlasting Opposition is a story of the West and Russia as inherently confrontational entities. This includes setting up a picture of a primordially hostile collective anti-Russian West in all historic durations (in Russian Westernophobic discourse), and equally – primordially hostile anti-Western Russia in all its political varieties (in Western Russophobic discourse). […] The idea of Everlasting Opposition within the West is rooted in the concept Russia at all times represents an existential risk to the West and vice versa. […] Everlasting Opposition is actually an imagined one. The parable of the everlasting eschatological battle between the idealized West vs demonized Russia (or vice versa).
🐻🐻🐻🐻🐻🐻 Everlasting sameness. The idea of Russia’s everlasting sameness seems in a plethora of Western Russia narratives. By this ‘sameness’ I imply the continuity of Russia’s equivalent essence throughout all (or at the very least a number of) historic durations and types of Russian statehood. The complete vicious circle of Russia’s everlasting sameness may be proven within the following easy succession (a number of the hyperlinks of this logical chain may be omitted or modified): Russian Federation = Soviet Union; Soviet Union = Russian Empire; Russian Empire = Tsardom of Russia; Tsardom of Russia = Muscovy (Grand Duchy of Moscow); Muscovy = Golden Horde. […] This mythological mannequin strips Russia of any actual change not to mention progress: on this narrative Russia basically stays the identical, crawling on its ‘barbaric’ path because the West develops and evolves. […] Thus, the everlasting sameness of Russia is the purpose of everlasting return for Russia analysts.
🐻🐻🐻🐻🐻🐻🐻 *** Klyukvification is a course of of making a peculiar stereotypical narrative utilizing Russian cultural objects and ideas in a sure method (exaggeration, placing them in a special context, and so forth.). [*Klyukva is a word used to describe a combination of foreign cultural, historical, linguistic and lifestyle stereotypes about Russia(ns) and lubok-like depiction of Russia(ns): bears, izbas, Cossacks, matryoshkas, babushkas, balalaikas, garmoshkas, kalinka-malinka, ushankas, samovars, vodka, borscht, caviar, banya, communism, endless winter and other ‘brands’.].
🐻🐻🐻🐻🐻🐻🐻🐻 Literature-centric essentialism (or just **literature-centrism) is the concept the best way Russia is offered in Russian literature reveals the ‘essence of Russia’.
🐻🐻🐻🐻🐻🐻🐻🐻🐻 Obviov’s Razor (Captain Obviov’s Razor): why blame any person for one thing when you’ll be able to blame Russia(ns) for every part.
🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Pussy Riot impact is a phenomenon when Russians and non-Russians capitalize off of Western grasp discourse of Russia (Russian stereotypes, associated memes, imagery, and so forth.) by making use of it to Russian cultural heritage, social actuality, historic narrative, in such a fashion that it seems to be like a foul parody, mockery and even libel/slander for a large Russian viewers whereas being positioned (seen) as cool, hip and even progressive for (by) the Western normal public. […] It may be seen as an try of promoting Russian stereotypes to the Western viewers within the type of genuine Russian phenomena. In different phrases, the Pussy Riot impact offers with packaging Russia in user-friendly wrapping paper of Russian stereotypes. [It should be noted that […] it’s virtually unimaginable to inform when klyukvification […] turns right into a capitalization of this stereotypical narrative. Due to this fact, the Pussy Riot impact is the results of (financially) profitable klyukvification.].
🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Russomania. The time period Russophobia is overused these days. What we see within the media is induced and contagious Russomania. […] It’s a mania, obsession with a conspiracy idea that #TheRussiansDidIt****, primarily based on a perception with no strong proof. [****it — this ‘it’ can mean literally anything: Brexit, Trump’s victory, DNC ‘hack’].
🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Stealth Russians are educated, younger, profitable Russians who need Russia to be a democratic superpower. They’re much less more likely to be seen within the Western media than a unicorn regardless of being not mythological creatures however a bunch of clever Westernized patriotic Russians.
🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 TV-screen Russians. The Pussy Riot impact is commonly used as a way of constructing a profession in Russia and/or within the West by ‘broadcasting’ the Western grasp discourse of Russia and making it seem like it’s the ‘voice of the Russian folks’. The Russian surname of such broadcaster is a large plus right here which legitimizes the dominant Western Russia-discourse. I confer with such speaking heads (specialists, activists, writers, pundits, journalists) as TV display screen Russians.
🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Ushanka syndrome is an externalization/exteriorization of Russian stereotypes when a stereotypical view of Russia(ns) is portrayed by a overseas one who tries to look or sound the best way s/he perceives as ‘Russian’.